Mozilla, the non-profit behind Firefox, are re-inventing themselves as major privacy advocates. Both the newest desktop release and the Android version have major privacy advancements.
Mozilla fought the good fight, but when you are up against the evil triumvirate of Apple, Google, and Microsoft it is a tough fight.
This assault on Mozilla and its values by a powerful business group like the IAB does have a positive aspect, though. It shows that from being a worthy but slightly obscure collection of geeks toiling away on issues mainly of interest to the technical community, Mozilla has grown to become so influential in the real world – the world of big money and serious profits – that it is being pilloried and demonised in this way. That’s a compliment of sorts, since it means that Mozilla has truly arrived.
Mozilla is a browser company, not a data miner (google) or an OS company (Microsoft). No ulterior motives is a big plus.
I recently had to switch to Chrome due to instabilities of Firefox on Kubuntu… I hope it gets fixed before google gives my browser history to the NSA.